Understanding Radio Commercial Production

radio production

Radio advertising is known as the “theater of the mind.” This is because the images created by radio are ones that come from inside your mind. With only 60 seconds to convey a message compelling your otherwise distracted audience to act, you can see why radio commercial production is such an exciting challenge.

There are three main parts of creating a radio ad you must always consider. These include:

  • Casting is vital.

    • Without the right voice talent, you’ll waste a lot of time and money. For this, you’ll need to really understand the ad’s tone. Not only do you want the voice to grab attention, but it must also be believable and resonate with your audience.

  • Directing the voice talent towards creating an effective ad occurs in several steps.

    • It’s important that your pre-session consists of just one person talking to the voice talent so they’re not overwhelmed. You must also be ready to produce any sounds you’re envisioning. Make sure you can articulate this to your voice talent. In this regard, you’re acting as a coach.

  • Producing crisp, clear sound is important.

    • Loud music either distracts your audience or drowns out your voice talent. In either case, you don’t want this to occur. So, if it isn’t necessary, don’t include music in your ad. Once you have your ad created, make sure you save it as a .wav file so quality isn’t lost when you’re working on different drafts, which happens with MP3 files.

Knowing how vital a radio commercial is for your business, isn’t it time you start creating them? When you’re ready, go ahead and contact us. We’re here to help!

Radio Commercial Production: Cost Effective & Time Efficient

radio commercial production

As a business owner, you’re always looking for new ways to advertise your service and/or products. If you haven’t done so already, consider radio commercial production as a way to reach more people. Radio is an effective and efficient way to spread the word to a large number of consumers.

Advantages of Radio Commercial Production:

Cost Effective

Since you don’t need as much production time compared to some other forms of advertising. A radio commercial doesn’t take as long to create and is therefore less costly. Also radio spots are more affordable than many other types of media. So your ad can run more times, enabling you to reach additional people with your message. According to a report by Nielsen on the effectiveness of radio advertising, “each dollar of ad spend generated an average sales return of $6 from the listeners in the 28 days after they heard the ads.”

Time Efficient

Because of targeted radio stations, you have a wider variety of choices. You can reach your demographic easier and more quickly. Based on the type of listeners — such as a country station or a station that plays oldies. You won’t waste time advertising to people less likely to find your product of interest. Also, you only need a small amount of lead time in radio, so you can get your ad out and running more quickly. According to another report produced by Nielsen, “More than ninety percent of Americans listen to radio each week.” So don’t overlook the time efficiency of marketing to such a large audience.

Contact us for more information on radio commercial production. We’re a full service, digital marketing, production and media agency. We help clients to develop and grow!